From LA Times/Glendale News Press
By Lila Seidman May 13, 2019 | 3:45 PM
Opposition to a proposed three-story, 64-room hotel in Glendale’s Rancho Riverside neighborhood was dealt a terminal blow on Tuesday when the City Council voted 4-1 to uphold the Design Review Board’s decision to approve it back in January.
Resistance to the project, called the Victory Hotel and spearheaded by developer Jayesh Kumar, was led by resident Phillip Marks, who launched an opposition website and filed an appeal of the board’s decision that was heard — and rejected — during a City Council meeting last week.
According to Marks and his supporters, the project planned at 1633 Victory Blvd. would compound traffic problems in a 20-foot public alley that is slated to be used as the entrance and exit to the hotel’s two-level, subterranean parking lot. They also list a host of other complaints.
Photos of service and delivery trucks clogging the alley, presented by Marks, as well as testimony from some residents, did not sway the majority of the council. To allay some concerns, Kumar and his team had previously agreed to set back the hotel an additional 3 feet to expand the part of the alley abutting the hotel to 23 feet.
“I got the distinct impression that the neighborhood did not want this hotel, and not because the access is from the alley,” Mayor Ara Najarian said during deliberations.
Touring the neighborhood, Najarian said he saw two “terrible” motels, a body shop and a liquor store near the proposed hotel site on the northwest corner of South Victory and Winchester Avenue.
“This hotel would be an incredibly beneficial addition to the neighborhood,” Najarian said.
Councilwoman Paula Devine cast the lone vote in favor of overturning the project’s approval, agreeing with the appellant that the alley entrance presented too many logistical problems.
Going on a fact-finding mission similar to Najarian’s, Devine said she found herself trying to turn into the alley while another car was trying to leave, causing a standstill and subsequent five-car backup.
“With everything that’s right about this project, this one glaring flaw, to me, is a killer,” Devine said. “I just don’t think it’s going to work.”
In an effort to reach a compromise, council members who supported the project added a condition that the developer expand the alley along the project by 1 more foot, bringing it to 24 feet, or the typical width of a two-way alley.
An earlier design of the hotel was unanimously rejected by the Design Review Board in June.
Board members, at the time, requested that Kumar and architect Nikhil Kamat completely redesign the building’s facades and use a more restrained color palette, redesign the pool area to limit noise impacts, enhance visual privacy for neighbors to the north and create a denser landscaped area at the property line to the north.
For the most part, Design Review Board members agreed those conditions had been addressed in the new plans.
The hotel, which will include a second-floor pool deck and cafe, was also at the center of two lawsuits.
In February, the city filed a criminal suit against Kumar for failing to maintain the property.
Less than a month after that suit was served, Kumar filed a trespassing suit against Marks and his wife.
In light of the failed appeal, Joanne Hedge, president of the Glendale Rancho Neighborhood Assn., said she’s now urging a conversation between city staff and residents to create a plan to visually upgrade Victory Boulevard’s commercial properties with revamped frontage, signage and landscaping — echoing Najarian’s comments that the area could use a cleanup.
It could possibly involve “incentives or other creative means the city deems effective,” Hedge said.
Lila Seidman
The following was received from Joanne Hedge, president of the Glendale Rancho Neighborhood Assn.:
Rancho folks:
https://www.glendaleca.gov/government/departments/glendale-economic-development-corporation-/strategic-economic-development-program/strengthen-neighborhood-districts
https://www.glendaleca.gov/government/departments/glendale-economic-development-corporation-/strategic-economic-development-program/strengthen-neighborhood-districts
From the city’s web site under Economic Development, which is under “Government” on the home page.
Interested in preserving and protecting the Rancho, as its business area—Victory Blvd.—goes through changes? Give this a read. There are other neighborhoods and local businesses who have done so: Adams Square (southeast of us), Kenneth Village (under a mile away up Sonora), Sparr Heights (near Montrose and adjacent to Canada Blvd. businesses), Montrose Shopping Park (not to be missed, and surrounded by
neighborhoods), South Brand (“Auto Dealer Incentive Program” which I assume means enhancing their impact v. adjacent neighborhoods), and Downtown Glendale (unsure as to how this interfaces with adjacent residential which is mostly multi-family, but it offers top-notch “downtown” amenities).
From the city’s web page:
Neighborhood Districts
Each of Glendale’s neighborhood districts of Montrose, Kenneth Village, Sparr Heights, and Adams Square have a unique charm and character. The Division aims to strengthen these individual neighborhood districts by attracting independent businesses to critical vacancies, support infrastructure which improves business attraction and expansion, and enhance elements of place making.
These unique districts provide the Glendale community with variety, convenience, and excellent services in a relaxed and welcoming environment. These districts not only offer excellent goods and services, they also host family oriented special events throughout the year, such as carnivals, car shows, and themed parades.
Active associations within these districts are instrumental in coordinating beautification efforts, special events, and acting as a communication link between the member businesses and with City Hall. The goal of the business and property owners of these associations is to improve their district and make the businesses more financial viable for the betterment of the area. The districts include the following (see my list above).
Be sure to read the paragraph about CBDs (Community Benefit Districts).
Lastly, catch “Montrose Vision 20/20” at the end! Important timely city aims in regard to our own Victory Blvd’s “relentless change” v. our concerns as residents who are in proximity to same, and who are weighing its service and relation to our neighborhood.As we move forward,
Joanne
GLENDALE RANCHO NEIGHBORHOOD ASSOCIATION
I won’t write a lot right now, but will keep regular information updates on this site regarding the state of the 1633 Victory Blvd. property, future litigation between the Applicant and neighbors, the building process, and the actions (or lack of) by the City of Glendale.
However, I will echo my comments addressed to neighbors recently on the web site nextdoor.com.
Phillip Marks, Riverside Rancho·6d agoEven after an appeal loss, I am so proud of, and grateful for, my neighbors and community. Amy and I may be less fortunate homeowners after this. But after meeting and working with so many of you, we are far more fortunate neighbors. Thank you to all who, out of love for the Rancho community, put their time, effort, donations, and talents into this appeal.
